Within enterprises, ABI Research predicts that natural language processing will prove particularly beneficial in use cases and verticals that demand hands-free functionality, such as in healthcare, oil and gas, factory floors, and construction. Enterprise voice adoption often requires customized dictionaries, applications, and tools. While the major players in voice recognition allow some APIs to extend into these domains, specialists such as Nuance Communications are developing industry-specific voice packages. Consumer-wise, voice control and conversational interaction is a natural fit for both smart glasses and AR devices, as their primary purpose is to offer hands-free, efficient data display and interaction. Smart home devices like Amazon Echo and Google Home will drive consumer use cases, with growth in AI-powered personal assistants enabling natural and rewarding interaction.